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Kinetic Typography: Storyboard and Brief



Creative Brief

For this project, I decided to use audio from Neil Gaiman’s “Make Good Art” commencement speech. It’s one of my favorite speeches because I do think it is applicable to a multitude of fields. I discusses the trials of working in a creative field and all the good things that come from it. The segment I decided to use is repetitive but I feel holds the main essence of the speech: to keep creating things. Even in design, iteration is essential to the process. If you keep at something, you can get to something that is good.


The part I chose to focus on has a lot of action words : “run”, “crushed”, “eaten”, “exploded”, etc. The speech is rhythmic here, alternating between the chorus of “Make Good Art” and the “verses”. This is where the action words live, and due to them being action words, I was going to make the movements of each line reflect the verb. For example, have the words become squished for “crushed” or scatter off the screen for “exploded”. In terms of colors, I want it to be really simplistic except for when he is saying the main line. For these parts I’ll probably only use black and white and an accent color depending on what is going on in the line. In terms of graphics, since that it isn’t the main focus of this project, I’ll probably keep it really basic and occasionally use a shape here and there, but it would really be there to enhance the effect of the words.


Gaiman says, “make good art” several times throughout the whole speech, and when he does I want it so that these are the only words on the screen. This is the point that he repeatedly tries to press into your brain, so I want it to visually do the same. I want it to be obnoxious almost. The letters should be big and bold. I want color to really be utilized here as well. Where the other parts are black and white, I want this line to be an explosion of color. I want to do this by changing the type color as well as the background. It should be flashy.


Transcript:

And when things get tough, this is what you should do.

Make good art.

I'm serious. Husband runs off with a politician? Make good art. Leg crushed and then eaten by mutated boa constrictor? Make good art. IRS on your trail? Make good art. Cat exploded? Make good art. Somebody on the Internet thinks what you do is stupid or evil or it's all been done before? Make good art. Probably things will work out somehow, and eventually time will take the sting away, but that doesn't matter. Do what only you do best. Make good art.

Make it on the good days too.


10:21-11:21


Storyboard



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